Good design is good business

What's one thing that Nike, Tesla, Apple, Disney, Time-Warner, Starbucks, Starwood Hotels and Virgin Atlantic all have in common?

Answer: These design-centric companies all value the role that DESIGN plays in the ROI of their businesses. Whether it's fashion design, industrial / product design, visual / graphic design, food design, architectural / interior design — or a combination thereof — they all understand what good design can do for their businesses and how it gives them a competitive advantage to out perform their peers.

So the fact that you're here reading this means that you must have some level of awareness that Branding and Design go hand-in-hand to make a lasting impression on the customer. And you're probably here looking around online for a top-notch Designer or a small design firm to help you create something towards building a better brand. So carry on, and see how RESONATE can assist you thru good, intelligent design…


About the company + founder

Based out of San Jose–Santa Cruz, California and founded by Nate Tanemori, RESONATE is a strategic DESIGN consultancy that focuses on helping businesses of all sizes and vertical markets elevate their brand identity and expand it cross-media to Web, mobile, interactive, digital- and print-based visual communications.

As Principal, Creative Director + Designer — and a wearer of many other hats — Nate specializes and primarily focuses on the planning, creative and technical strategy, and the VISUAL DESIGN of things. If the need arises, he partners with advanced coders, developers, programmers or technical producers to get the job done.

Nate has over 15 years of experience as a formally-trained Graphic Designer and Illustrator from San Jose State (Bachelor's degree) and UC Santa Cruz. As any good Designer should be, Nate is versatile and adaptable to whatever the project or discipline may be. He is a proven player in the industry having also worked corporate in-house for companies such as Adobe, Macy's and Starz apart from his own venture. Nate understands how business works and will collaborate with you 1:1 to make your ideas happen.

The design process

The information diagram above illustrates the inherent design process to creating successful visual solutions and user experiences — whatever the objective and medium calls for. How successful you are at the end can often be determined by how you got there.
So when it comes to working with a client / company, being unrealistic, scattered or being different for the sake of being different, is ineffective and meaningless. Unless of course you have a "sky's-the-limit" budget, and according to schedule, "everyday is like Sunday." But how many companies are like that, really?

Value statement
Like most businesses in the real world, Nate's clients do have finite limitations — including a steadfast budget and timeline — to get their projects accomplished. So not only do you have to be imaginative, prudent and intellectually tenacious, but you also have to be analytical, rational and technically savvy. Simply put, you have to be creative and smart about it at the same time to best solve the problem.
This is who Nate is, and what he does best. He sees the big picture and delivers on it, while combining the artistic creativity and innovation with the business pragmatism and practicality that the corporate world demands. Match all of this with solid design skills, time management command and technical know-how, and this is what differentiates Nate from the pack.
So if you feel that Nate offers a benefit that resonates with you or your company, please feel free to drop him a line.

Remember,
good design is good business!
SKILLS + SERVICES + SPECIAL INTERESTS
Acrobat®, action sports, Adobe®, ads, advertisements, advertising, After Effects®, album covers, Android®, animation, annual reports, apparel, Apple®, apps, architecture, art, art direction, art director, art history, artist, athletics, backpacking, banners, billboards, blogs, Blu-ray® covers, book covers, booklets, books, brand development, brand identity, branding, brandmarks, broadcast design, brochures, business cards, campaigns, caps, catalogs, CD covers, CGI, charts, clothing, CMYK, collateral, color theory, commercials, compositing, computer graphics, computer graphics imagery, conceptualization, conferences, content developer, corp ID, corporate identity, copywriting, Creative Cloud, creative direction, creative director, creative needs analysis, creative strategy, cross-media, CSS, cycling, data sheets, demonstrations, demos, design, design systems, designer, desktop publishing, development, diagrams, digital art, digital media, digital printing, direct mail, displays, document solutions, door hangers, drawing, Dreamweaver®, DTP, DVD covers, e-commerce, editing, editor, education, edutainment, electronic art, e-mail, embroidery, entertainment, envelopes, events, environment, environmental design, exhibits, extranet, fashion, fine arts, flyers, fonts, FX, galleries, game covers, games, gaming, graphic arts, graphic design, graphics, graphs, greeting cards, guides, hang tags, hex, high-tech, hiking, holiday cards, HTML, icons, identity, illustration, illustrator, Illustrator®, image manipulation, iMovie®, InDesign®, info graphics, infographics, information design, information graphics, installations, intranet, instructional design, instructions, intermedia, interaction design, interactive media, interface design, invitations, iOS®, iWork®, journals, kayaking, Keynote®, keynotes, labels, layout, LEGO®, letterhead, lithography, logos, logotypes, Mac®, Macintosh®, magazines, maps, marcom, marketing communications, marketing materials, marks, media, menus, microsites, Microsoft®, mobile, motion graphics, multimedia, museums, nature, newsletters, newspapers, Office®, offset litho, offset printing, OS X®, outdoors, packaging, page layout, painting, pamphlets, Pantone®, paper selection, photography, photos, Photoshop®, PHP, PMS®, point of purchase, point of sale, POS, postcards, posters, POP, PowerPoint®, Premiere®, presentations, press-ready, print media, printing, printmaking, product sheets, production, promos, promotional materials, promotions, publications, publishing, quarterly reports, rack cards, retail, retouching, river rafting, RGB, ROP, run of press, sales tools, seminars, SFX, signage, signs, silkscreen, skiing, snowboarding, social media, software, special effects, sports, spot colors, stationery, stickers, storyboards, substrate selection, surfing, swimming, symbols, table tents, tables, technical drawings, technical strategy, technical writing, technology, television, templates, tennis, 3D, titles, titling, trade show booths, tradeshows, trail running, training, t-shirts, tutorials, TV, type, typeface, typography, user experience, UI, user interface, UX, video games, videography, videos, Vimeo®, visual arts, visual design, visual journalism, visual journalist, web design, web development, webinars, websites, white papers, WordPress®, WP, writing, YouTube®
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