Project Overview
Interactive PDF | Digital eBook Guide | Public Health Campaign Branding
Interactive PDF | Digital eBook Guide | Public Health Campaign Branding
Role:
Creative Designer • Layout & Production • Brand Alignment • Digital Toolkit Design
Creative Designer • Layout & Production • Brand Alignment • Digital Toolkit Design
Timeline:
2 weeks (internal Community partner campaign)
2 weeks (internal Community partner campaign)
Summary:
For Facebook’s "World Blood Donor Day" campaign, I created a 14-page interactive digital eBook guide for global partners. Built on the Adobe PDF platform, the brief was to produce a modern, screen-optimized resource that balanced empathy and encouragement. This was especially sensitive during the COVID-19 pandemic. The toolkit provided creative assets, designed to help nonprofits and community leaders drive safe blood donation outreach while maintaining Facebook’s brand voice of connection and optimism..
For Facebook’s "World Blood Donor Day" campaign, I created a 14-page interactive digital eBook guide for global partners. Built on the Adobe PDF platform, the brief was to produce a modern, screen-optimized resource that balanced empathy and encouragement. This was especially sensitive during the COVID-19 pandemic. The toolkit provided creative assets, designed to help nonprofits and community leaders drive safe blood donation outreach while maintaining Facebook’s brand voice of connection and optimism..
Problem:
Facebook’s "World Blood Donor Day" campaign needed a digital-first toolkit that reflected the realities of COVID while still inspiring people to donate during pandemic-era outreach where rapid and remote dissemination mattered more than ever.
Facebook’s "World Blood Donor Day" campaign needed a digital-first toolkit that reflected the realities of COVID while still inspiring people to donate during pandemic-era outreach where rapid and remote dissemination mattered more than ever.
Solution:
Delivered a full-screen, desktop-optimized eBook guide.
➡️ Used a clean, accessible design and ample white space for readability
➡️ Followed Facebook brand standards, while using engaging, emotionally resonant visuals
➡️ Included flexible layouts and modular asset pages to support partners across countries and media channels
➡️ Balanced sensitive pandemic messaging with hopeful, community-focused tone
Delivered a full-screen, desktop-optimized eBook guide.
➡️ Used a clean, accessible design and ample white space for readability
➡️ Followed Facebook brand standards, while using engaging, emotionally resonant visuals
➡️ Included flexible layouts and modular asset pages to support partners across countries and media channels
➡️ Balanced sensitive pandemic messaging with hopeful, community-focused tone
Impact:
The eBook was distributed globally to community partners and vendors shortly after completion.
✅ Received strong internal feedback for clarity, style, and on-brand tone, setting a new bar for under-the-hood campaign toolkits
✅ Served as a reference template for future awareness and community outreach initiatives
The eBook was distributed globally to community partners and vendors shortly after completion.
✅ Received strong internal feedback for clarity, style, and on-brand tone, setting a new bar for under-the-hood campaign toolkits
✅ Served as a reference template for future awareness and community outreach initiatives
Key Contributions + Achievements:
➡️ Led creative direction, layout, and production of the 14-page digital toolkit
➡️ Adapted brand identity and visual style to sensitive public health messaging during COVID-19
➡️ Created modular layouts and reusable asset templates for flexible partner use across media and geographies
➡️ Ensured visual accessibility and readability — clean typography, white space, and layout clarity under tight deadline pressure
➡️ Led creative direction, layout, and production of the 14-page digital toolkit
➡️ Adapted brand identity and visual style to sensitive public health messaging during COVID-19
➡️ Created modular layouts and reusable asset templates for flexible partner use across media and geographies
➡️ Ensured visual accessibility and readability — clean typography, white space, and layout clarity under tight deadline pressure
Project Snapshot
🏷️ Mobile app UX • Account architecture • Settings UX • IA & navigation patterns • MVP-level
📅 8 weeks (Capstone project, UT Austin UX Design Postgraduate Program)
📅 8 weeks (Capstone project, UT Austin UX Design Postgraduate Program)
Designed the full Account architecture for FitNest Plan. This included a modular, scalable system where users manage profile data, integrations, preferences, notifications, privacy controls, and accessibility settings. The structure followed MVP-level standards focused on clarity, simplicity, and low navigation friction (three-tap maximum). The system extended persona-driven decisions from earlier research and translated competitive patterns into a unified, intuitive Account hub.
✅ Designed a complete information architecture and screen system for the Account hub, ensuring all settings were reachable within three taps.
✅ Translated insights from Strava®, MyFitnessPal®, and Nike Training Club® into a cleaner, more intuitive structure with clear category labeling.
✅ Built high-fidelity, UI-ready screens that aligned visually and functionally with the FitNest onboarding experience.
✅ Prioritized user trust by designing transparent flows for privacy, data, billing, and third-party integrations.
✅ Developed accessibility entry points early in the design, establishing a foundation for future customization and compliance.
✅ Translated insights from Strava®, MyFitnessPal®, and Nike Training Club® into a cleaner, more intuitive structure with clear category labeling.
✅ Built high-fidelity, UI-ready screens that aligned visually and functionally with the FitNest onboarding experience.
✅ Prioritized user trust by designing transparent flows for privacy, data, billing, and third-party integrations.
✅ Developed accessibility entry points early in the design, establishing a foundation for future customization and compliance.
⬇️ Read the full story to see how it all came together. ⬇️
Intro / Background
Each year, Facebook’s Community Partnerships team supports "World Blood Donor Day" with creative materials that encourage blood donation and community engagement. I was part of the internal design team responsible for developing a new digital toolkit for global partners and organizations.
This campaign came at a delicate time. The COVID-19 pandemic had disrupted daily life, but the need for blood donations hadn’t gone away. The challenge was to craft a message that balanced empathy with optimism. It had to remind people that helping others was still possible and deeply needed.
The ebook served as both a creative guide and a communications tool. It gave partners ready-to-use visuals and templates for promoting donation drives across social media and local outreach.
This design case study asks a simple question:
How can thoughtful design help Facebook empower its partners with tools that balance empathy, clarity, and visual impact?
How can thoughtful design help Facebook empower its partners with tools that balance empathy, clarity, and visual impact?
The Problem
The Community Partnerships team needed a modern, digital-friendly toolkit that could be shared easily and used by different organizations around the world. Previous toolkits were designed for print or static PDFs, which didn’t translate well to today’s screen-first world.
At the same time, the message had to be handled carefully. Encouraging blood donation during a pandemic required warmth and reassurance, not pressure. The visuals had to feel positive, human, and aligned with Facebook’s message of connection.
And, like many internal Facebook projects, time was limited. There wasn’t much space for multiple revisions, so every decision had to land right the first time.
The key challenges or pain points were:
❌ Messaging sensitivity: The topic required empathy and reassurance while staying consistent with Facebook’s voice.
❌ Limited production time: The design needed to be final and on-brand with minimal iteration.
❌ Limited production time: The design needed to be final and on-brand with minimal iteration.
My Role
➡ Led creative direction and visual design
➡ Responsible for layout, color, typography, and production of the ebook
➡ Collaborated with the program manager for feedback and final approvals
➡ Delivered all assets independently within a short turnaround
➡ Tools used: Word, Photoshop, Illustrator, InDesign, Acrobat, Zoom
➡ Responsible for layout, color, typography, and production of the ebook
➡ Collaborated with the program manager for feedback and final approvals
➡ Delivered all assets independently within a short turnaround
➡ Tools used: Word, Photoshop, Illustrator, InDesign, Acrobat, Zoom
Beyond ebooks, my contributions extended to presentations, social media ads (both static & animated), icon design, microsites, webpages, motion graphics, case study sheets, brochures, and guides.
Challenges + Learnings
The biggest challenge was speed. Projects like this at Facebook often move fast and expect pixel-perfect results. There wasn’t time for extended exploration, so I had to rely on design instinct, experience, and attention to detail to get it right on the first pass.
Finding the right emotional tone was just as important. The visuals needed to communicate care and positivity without feeling heavy-handed. Every project, large or small, teaches you how much subtle choices, such as whitespace, typography, and color, can shape how people feel and engage with the product.
Impact + Results
✅ Successfully launched and distributed to global partners via Facebook’s Community website
✅ The program manager praised the design for being “Fresh, clear, and on-brand."
✅ Though no metrics were provided, the toolkit strengthened trust and credibility
✅ The program manager praised the design for being “Fresh, clear, and on-brand."
✅ Though no metrics were provided, the toolkit strengthened trust and credibility
Interested? Let’s connect.
