Quick Summary / TLDR
➡️ Problem: Facebook’s Health Partnerships team needed a high-impact presentation to communicate lessons learned during COVID-19 and outline next steps in advancing public health and equity.
➡️ Role: Led design and visual storytelling, collaborating with the program manager and Chief of Staff to turn complex messaging into a clear, on-brand executive presentation.
➡️ Solution: Delivered a clean, data-driven keynote that combined credible information with a hopeful visual tone aligned with Facebook’s brand voice.
➡️ Impact: The presentation was praised for its clarity and polish, helping leadership share Facebook’s public health commitment with confidence and empathy.
Keep reading to see how it all came together.
Intro / Background
During the height of the COVID-19 pandemic, Facebook’s Health Partnerships team was preparing to share what the company had learned and how it would continue supporting global health initiatives.
The presentation, titled "Advancing Public Health and Health Equity," was to be delivered by Luchen Foster, Facebook’s Director of Health Partnerships, at an internal and partner-facing event.
This was a sensitive and highly visible project. The content had to reflect Facebook’s leadership, credibility, and compassion while communicating a forward-looking message of hope and resilience.
The presentation, titled "Advancing Public Health and Health Equity," was to be delivered by Luchen Foster, Facebook’s Director of Health Partnerships, at an internal and partner-facing event.
This was a sensitive and highly visible project. The content had to reflect Facebook’s leadership, credibility, and compassion while communicating a forward-looking message of hope and resilience.
The design challenge was clear:
How can complex, text-heavy content be transformed into a presentation that feels human, engaging, and optimistic during a time of global uncertainty?
How can complex, text-heavy content be transformed into a presentation that feels human, engaging, and optimistic during a time of global uncertainty?
The Problem
The team needed a presentation that balanced information with empathy. Much of the material focused on serious topics such as misinformation, vaccine outreach, and health inequities. Yet, the tone needed to stay positive and constructive. On top of that, there were practical constraints: the project had a short turnaround, limited review cycles, and strict brand requirements. The final deck had to be presentation-ready for a director-level audience while staying fully aligned with Facebook’s communication standards.
The key challenges or pain points were:
❌ Visual density: Early drafts were text-heavy and risked losing the audience’s attention.
❌ Tone sensitivity: The topic required visuals that felt compassionate while staying true to Facebook’s optimistic brand voice.
❌ Tight timelines: The deck needed to be polished, compliant, and event-ready with minimal iteration.
❌ Tone sensitivity: The topic required visuals that felt compassionate while staying true to Facebook’s optimistic brand voice.
❌ Tight timelines: The deck needed to be polished, compliant, and event-ready with minimal iteration.
My Role
➡ Presentation designer and visual storyteller
➡ Collaborated with the Community Partnerships program manager and Chief of Staff
➡ Designed overall narrative flow, visual hierarchy, and layout system
➡ Applied Facebook’s brand standards, typography, and color palette
➡ Delivered a polished, executive-level presentation under tight deadlines
➡ Tools used: Word, Photoshop, Illustrator, PowerPoint, Acrobat, Zoom
➡ Collaborated with the Community Partnerships program manager and Chief of Staff
➡ Designed overall narrative flow, visual hierarchy, and layout system
➡ Applied Facebook’s brand standards, typography, and color palette
➡ Delivered a polished, executive-level presentation under tight deadlines
➡ Tools used: Word, Photoshop, Illustrator, PowerPoint, Acrobat, Zoom
Beyond presentations, my contributions extended to social media ads (both static & animated), icon design, microsite, motion graphics, case study sheets, brochures, and guides.
Challenges + Learnings
The biggest challenge was time. With only a short window to design and finalize a director-level presentation, every decision needed to be deliberate. I focused on prioritizing hierarchy, clarity, and rhythm over visual complexity.
Tone was equally important. Designing for a global health audience during a pandemic required empathy and restraint. Every visual element had to communicate trust and care without overstating the message.
This project reinforced that strong design is about more than polish. It’s about understanding context, emotion, and timing — especially when the stakes are high.
Impact + Results
✅ The presentation was praised by Facebook’s Health Partnerships leadership for its clarity, positivity, and professional finish.
✅ Helped communicate key lessons from the pandemic while reinforcing Facebook’s long-term commitment to health and equity.
✅ Became a reference deck for future Health Partnerships presentations, setting a standard for visual storytelling and tone.
✅ Helped communicate key lessons from the pandemic while reinforcing Facebook’s long-term commitment to health and equity.
✅ Became a reference deck for future Health Partnerships presentations, setting a standard for visual storytelling and tone.
Interested? Let’s connect.
