Quick Summary / TLDR
➡️ Problem: Signifyd’s in-house designer was suddenly out, and the Creative Director was on PTO. The team needed a polished, data-heavy webinar deck turned around fast with minimal direction.
➡️ Role: Freelance presentation designer responsible for visual storytelling, layout, and simplifying complex data.
➡️ Solution: Designed a deck that transformed dense data and research into a clear, engaging story while staying true to Signifyd’s brand.
➡️ Impact: Delivered a clean, on-brand presentation on time and helped the team confidently host a high-profile webinar on global ecommerce trends.
⬇️ Read the full story to see how it all came together. ⬇️
Intro / Background
Signifyd, a leader in commerce protection, was hosting a “State of Commerce” webinar highlighting how the pandemic reshaped global ecommerce. The event was just days away when I got the call.
Their in-house designer was unexpectedly out, the Creative Director was on PTO, and the content was barely in draft form. My job was to take a rough outline, interpret the brand, and turn complex data into a story that made sense — all under serious time pressure. I needed to create a clear visual narrative to help Signifyd tell a compelling story when it mattered most.
Their in-house designer was unexpectedly out, the Creative Director was on PTO, and the content was barely in draft form. My job was to take a rough outline, interpret the brand, and turn complex data into a story that made sense — all under serious time pressure. I needed to create a clear visual narrative to help Signifyd tell a compelling story when it mattered most.
This case study looks at how I helped the Signifyd team turn research and numbers into a clean, story-driven presentation under tight time constraints.
The Problem
The team was in crunch mode. They needed a designer who could jump in, make sense of dense research, and deliver a deck that looked refined and ready for a global audience. Part of the difficulty was to stay true to Signifyd’s visual identity while bringing order, structure, and storytelling to the data.
The key challenges or pain points were:
❌ Tight deadline: Less than a week to complete a 30-slide webinar deck
❌ Complex data: Research-heavy content needed visual clarity and hierarchy
❌ Limited collaboration: Stakeholders were unavailable, requiring autonomous decision-making
❌ Complex data: Research-heavy content needed visual clarity and hierarchy
❌ Limited collaboration: Stakeholders were unavailable, requiring autonomous decision-making
My Role
➡ Freelance presentation designer and visual storyteller
➡ Responsible for visual storytelling, slide layout, and data visualization
➡ Collaborated remotely with the Creative Director before and after PTO
➡ Applied Signifyd's brand standards, typography, and color palette
➡ Tools used: Photoshop, Illustrator, PowerPoint, Word, Acrobat, Slack, Zoom
➡ Responsible for visual storytelling, slide layout, and data visualization
➡ Collaborated remotely with the Creative Director before and after PTO
➡ Applied Signifyd's brand standards, typography, and color palette
➡ Tools used: Photoshop, Illustrator, PowerPoint, Word, Acrobat, Slack, Zoom
Challenges + Learnings
Working almost completely independently meant relying on experience and instinct. There wasn’t time for multiple rounds of feedback or brand workshops. I had to familiarize myself with the brand quickly, make confident design decisions, and trust my process.
This project reminded me how much visual hierarchy shapes understanding. When everything feels important, design becomes the tool that sets the pace and focus of the story. Clarity and rhythm were just as important as color or type.
Impact + Results
✅ Delivered a high-profile, data-rich presentation on time and fully polished on short notice
✅ Praised by the Creative Director for clarity, balance, and autonomy
✅ Helped Signifyd communicate complex research in a simple, human way
✅ Strengthened client trust, leading to future project opportunities
✅ Praised by the Creative Director for clarity, balance, and autonomy
✅ Helped Signifyd communicate complex research in a simple, human way
✅ Strengthened client trust, leading to future project opportunities
Interested? Let’s connect.
