Quick Summary (TL;DR)
➡️ Problem: Signifyd’s in-house designer was suddenly out, and the Creative Director was on PTO. The team needed a polished, data-heavy webinar deck turned around fast — with minimal oversight.
➡️ Problem: Signifyd’s in-house designer was suddenly out, and the Creative Director was on PTO. The team needed a polished, data-heavy webinar deck turned around fast — with minimal oversight.
➡️ Role: Freelance presentation designer, responsible for visual storytelling, layout, and turning complex data into something clear and engaging.
➡️ Solution: Designed a 16:9 widescreen presentation that simplified research findings into an easy-to-follow story while staying true to Signifyd’s brand.
➡️ Impact: Autonomously delivered a clean, on-brand deck on time while helping Signifyd’s team confidently host a high-profile webinar on global ecommerce trends.
Keep reading for the full story behind my process and approach.
Intro/Background
Signifyd, a leader in commerce protection, was hosting a major “State of Commerce” webinar about how the pandemic had changed online retail. The presentation was highly visible and fast approaching. But there was a problem: Their internal designer was suddenly unavailable, and the Creative Director was on PTO.
That’s when they reached out to me for help. The task was straightforward but high-pressure. I needed to take a rough outline and data, quickly understand the brand, and build a professional, engaging deck that told a cohesive story.
This case study looks at how I helped the Signifyd team turn research and numbers into a clean, story-driven presentation under tight time constraints.
The Problem
The project arrived under classic “crisis mode” conditions: tight turnaround, limited access to internal resources, and high visibility. The team needed a confident designer who could work independently, interpret minimal direction, and get it right the first time.
Pain points identified:
❌ Time constraint: Less than a week to design a 30-slide executive-level webinar deck.
❌ Data complexity: Dense research and statistics required translation into clear, visual narratives.
❌ Limited collaboration: Key stakeholders were unavailable, meaning design decisions had to be autonomous yet aligned with brand standards.
My Role
➡ Freelance presentation designer and visual storyteller
➡ Responsible for visual storytelling, slide layout, and data visualization
➡ Collaborated remotely with the Creative Director before and after PTO
➡ Applied Sygnifyd's brand standards, typography, and color palette
➡ Tools used: Photoshop, Illustrator, PowerPoint, Word, Acrobat, Slack, Zoom
➡ Freelance presentation designer and visual storyteller
➡ Responsible for visual storytelling, slide layout, and data visualization
➡ Collaborated remotely with the Creative Director before and after PTO
➡ Applied Sygnifyd's brand standards, typography, and color palette
➡ Tools used: Photoshop, Illustrator, PowerPoint, Word, Acrobat, Slack, Zoom
Challenges + Learnings
With the lead designer out, the Creative Director on PTO, and the rest of the small Creative Team tied up with other work, I was really leaning on my senior-level experience of taking a project and knowing how to run with it. Working almost entirely independently required both trust and efficiency. I learned how to balance creative autonomy with brand discipline. I had to make decisions confidently without constant feedback loops.
With the lead designer out, the Creative Director on PTO, and the rest of the small Creative Team tied up with other work, I was really leaning on my senior-level experience of taking a project and knowing how to run with it. Working almost entirely independently required both trust and efficiency. I learned how to balance creative autonomy with brand discipline. I had to make decisions confidently without constant feedback loops.
The project also reinforced the value of visual hierarchy in storytelling. When every chart, stat, and quote competes for attention, hierarchy and pacing become the designer’s best tools for guiding focus and comprehension.
Impact/Results
✅ Delivered a high-profile, data-rich presentation on time and fully polished on short notice
✅ Delivered a high-profile, data-rich presentation on time and fully polished on short notice
✅ Praised by the Creative Director for design clarity, visual balance, and independence
✅ Helped Signifyd communicate its expertise in e-commerce trends during a pivotal moment for global retail
✅ Established a relationship with the brand for future design needs
