The Opportunity
As a smaller-sized company with a suite of powerful DAM tools in its product lineup, IO Integration was in need of facelift to all of it’s design-facing B2B marketing to give it the professionalism it was lacking. The current look was not only dated, but simply an unfortunate visual mishap. For that, they turned to me to get some help overhauling the design of their materials.
As a smaller-sized company with a suite of powerful DAM tools in its product lineup, IO Integration was in need of facelift to all of it’s design-facing B2B marketing to give it the professionalism it was lacking. The current look was not only dated, but simply an unfortunate visual mishap. For that, they turned to me to get some help overhauling the design of their materials.
The Services
Creative and brand strategy
Art direction
Design: Collateral
Design (not shown): Corporate presentation template, numerous presentations, information diagrams, HTML email marketing
Tools: Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, HTML, PowerPoint, Word
Creative and brand strategy
Art direction
Design: Collateral
Design (not shown): Corporate presentation template, numerous presentations, information diagrams, HTML email marketing
Tools: Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, HTML, PowerPoint, Word
The Partnership
The first projects with their VP of Marketing kicked off with a redesigned corporate brochure. The second part of this phase would be the 3-panel (C-fold) case study that is shown on top. Greeted with high-approval from these two print design pieces, this led to the rest of their collateral system being redesigned. This included white papers, product brochures, and RFP forms.
The first projects with their VP of Marketing kicked off with a redesigned corporate brochure. The second part of this phase would be the 3-panel (C-fold) case study that is shown on top. Greeted with high-approval from these two print design pieces, this led to the rest of their collateral system being redesigned. This included white papers, product brochures, and RFP forms.
With an established working relationship now in place, IO Integration continued to partner with me to redesign their corporate presentation and several other sales, product marketing and partner presentation decks, as well as other jobs, such as information diagrams and HTML email template.
The Result
One of the value-adds I brought to all of these projects is that the body of work provided a visual basis and design direction for the rest of the company. For example, this allowed their web manager to replicate the same (or a similar) look-n-feel across their website, thereby, bringing a more cohesive brand and customer experience from all touch points.
One of the value-adds I brought to all of these projects is that the body of work provided a visual basis and design direction for the rest of the company. For example, this allowed their web manager to replicate the same (or a similar) look-n-feel across their website, thereby, bringing a more cohesive brand and customer experience from all touch points.
