Quick Summary / TLDR
➡️ Problem: IO Integration’s sales and marketing materials were outdated and inconsistent, making their DAM software appear less credible in a competitive B2B market.
➡️ Role: I led creative strategy, art direction, and design across all collateral, presentations, and marketing assets.
➡️ Solution: Built a unified brand system with modern layouts, clean templates, and cohesive storytelling that worked across print and digital.
➡️ Impact: Strengthened brand credibility, improved sales enablement, and created a consistent visual identity that scaled across every customer touchpoint.
⬇️ Read the full story to see how it all came together. ⬇️
Intro / Background
IO Integration builds enterprise digital asset management (DAM) tools used by creative and marketing teams worldwide. Their products were powerful, but their brand presentation didn’t match that level of sophistication. Inconsistencies in layout, color, and typography sent the wrong message to prospective clients. It also made updates time-consuming for internal teams. The company needed a full design refresh: something that not only modernized their collateral but unified it across every platform, from printed materials to high-stakes sales presentations.
This project focused on one guiding question:
How can a consistent visual system strengthen credibility and help a B2B brand sell with confidence?
How can a consistent visual system strengthen credibility and help a B2B brand sell with confidence?
The Problem
The content was strong, but the visuals weren’t. IO Integration’s materials didn’t reflect the caliber of their technology or their clients. What they needed wasn’t just a redesign. What IOI needed was a system that could scale with growth, maintain consistency, and empower internal teams long after launch.
The key challenges or pain points were:
❌ Outdated look and feel: Designs looked dated and failed to represent the sophistication of the brand.
❌ No visual consistency: Sales decks, collateral, and web assets lacked cohesion, hurting brand perception.
❌ Inefficient workflow: Every new piece had to be built from scratch, slowing down marketing and sales cycles.
❌ Missed sales opportunities: Disconnected design reduced clarity and trust in client conversations.
❌ No visual consistency: Sales decks, collateral, and web assets lacked cohesion, hurting brand perception.
❌ Inefficient workflow: Every new piece had to be built from scratch, slowing down marketing and sales cycles.
❌ Missed sales opportunities: Disconnected design reduced clarity and trust in client conversations.
My Role
➡ Defined creative direction and brand strategy with the VP of Marketing
➡ Designed the full collateral system: Brochures, case studies, white papers, and sales sheets
➡ Extended the visual system into presentation templates and keynote decks
➡ Delivered brand-aligned assets across print, digital, and presentation formats
➡ Tools used: Word, Photoshop, Illustrator, InDesign, PowerPoint, Acrobat
➡ Designed the full collateral system: Brochures, case studies, white papers, and sales sheets
➡ Extended the visual system into presentation templates and keynote decks
➡ Delivered brand-aligned assets across print, digital, and presentation formats
➡ Tools used: Word, Photoshop, Illustrator, InDesign, PowerPoint, Acrobat
Challenges + Learnings
A key challenge was balancing aesthetics with functionality. In enterprise sales, design isn’t just about looking good; it’s about creating confidence. I worked closely with sales and marketing to understand how they used their materials, where breakdowns occurred, and how design could help them communicate faster and more clearly.
Another learning was scalability. IO Integration didn’t just need beautiful brochures or slides; they needed a modular system. So, I designed flexible templates and a brand standards guide that could evolve with new products, teams, and campaigns.
Extending the system into presentation decks was a natural evolution. It proved that the visual language worked across every channel — from print to pitch. That alignment between sales, marketing, and leadership built efficiency, trust, and recognition.
Impact + Results
✅ Delivered a cohesive design system that unified all marketing and sales materials
✅ Created flexible presentation templates for executive, sales, and event decks
✅ Improved internal efficiency with updates that once took hours now take minutes
✅ Strengthened brand credibility, helping shorten sales cycles and close deals faster
✅ Built a long-term creative partnership that supported multiple future initiatives
✅ Created flexible presentation templates for executive, sales, and event decks
✅ Improved internal efficiency with updates that once took hours now take minutes
✅ Strengthened brand credibility, helping shorten sales cycles and close deals faster
✅ Built a long-term creative partnership that supported multiple future initiatives
Industry benchmarks:
➡️ Consistent branding across channels can increase revenue by up to 23% (Lucidpress)
➡️ Design-driven companies outperform the S&P Index by 219% over ten years (Design Management Institute)
➡️ Clear, professional sales materials can shorten B2B sales cycles by 10–20% (Forrester)
➡️ Consistent branding across channels can increase revenue by up to 23% (Lucidpress)
➡️ Design-driven companies outperform the S&P Index by 219% over ten years (Design Management Institute)
➡️ Clear, professional sales materials can shorten B2B sales cycles by 10–20% (Forrester)
Interested? Let’s connect.
