Quick Summary (TL;DR)
➡️ Problem: The company's outdated collateral lacked consistency and failed to reflect the professionalism of its DAM software suite, damaging brand credibility in a competitive B2B market.
➡️ Role: I led the creative strategy, art direction, and design of collateral, including brochures, case studies, white papers, and other printed assets.
➡️ Solution: Redesigned a unified collateral system with modern layouts, scalable templates, and consistent branding.
➡️ Elevated brand credibility and sales effectiveness, resulting in increased revenue.
Keep reading for the full story behind my process and approach.
Intro/Background
IO Integration, a B2B company specializing in powerful DAM (digital asset management) tools, faced a credibility gap. Their marketing materials looked dated and inconsistent, undermining the sophistication of their technology. They needed collateral that projected trust, professionalism, and alignment with enterprise-level clients.
This design case study examines a key question: Can thoughtful collateral design elevate a company’s perceived value and strengthen its ability to compete in a crowded B2B market?​​​​​​​
The Problem
IO Integration’s existing collateral was hurting more than helping. Through stakeholder interviews and review of sales materials, several pain points emerged:
❌ Outdated design: Materials lacked polish and professionalism, sending the wrong message to prospective clients.
❌ Inconsistent branding: No unified design system to tie together collateral suite, presentations, and digital campaigns.
❌ Missed sales opportunities: Poorly designed collateral failed to build confidence or support the sales process.
❌ Scaling risk: Without a design framework, growth would only amplify inconsistencies across touchpoints.
My Role
➡ Led creative and brand strategy with VP of Marketing
➡ Conducted stakeholder interviews with sales and marketing teams
➡ Designed the flagship corporate brochure

➡ Tools used: Photoshop, Illustrator, InDesign, Acrobat
Extended contributions spanned collateral system (case studies, brochures, white papers, RFPs), presentations, and the corporate presentation template, HTML emails, and web graphics.
There isn't any brand style guide. Change it to something else or just say other   A design portfolio showcasing a variety of collateral, including a corporate brochure, white paper, and other assets.
Challenges + Learnings
A key challenge was balancing visual appeal with usability. Enterprise buyers want credibility and clarity, not overly decorative design. By involving sales stakeholders early and iterating based on their input, I ensured that the designs weren’t just attractive but also functionally effective sales tools.
Another learning was the importance of scalability. Designing one-off brochures wasn’t enough. IO Integration needed a system that could adapt as the company grew. By creating templates and brand standards, I enabled their internal teams to maintain consistency long after my direct involvement.
Impact/Results
✅ Delivered a modernized collateral system that established credibility and professionalism
✅ Enabled sales and marketing alignment through reusable, user-friendly templates
✅ Increased clarity of case studies and brochures, supporting faster client decision-making
✅ Extended brand consistency into the company website, creating a seamless customer experience
✅ Built long-term partnership with IO Integration through ongoing design support across multiple channels
✅ Benchmark-based projected value:
➡ Consistent branding across channels can increase revenue by up to 23% (Lucidpress)
➡ Design-driven companies outperform the S&P Index by 219% over ten years (Design Management Institute)
➡ Clear and professional sales collateral can shorten B2B sales cycles by 10–20% (Forrester)

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