Strategy first. Pixels second. Always.
Design isn’t decoration. It’s how decisions get made.
I use design to move teams from ambiguity to action by clarifying what matters, what doesn’t, and what to do next. Before pixels, I focus on intent: What users actually need, what the business is trying to change, and what’s missing from the picture.
That foundation shapes everything that follows.
Strategy sets the pace. It tells you what to solve now, what can wait, and where detail actually earns its keep. It cuts noise, creates alignment, and keeps the work grounded when priorities shift or new information shows up.
When the thinking is solid, the design works. Not because it’s polished, but because it’s purposeful. The experience makes sense. The system holds. People know what to do.
My perspective comes from working across graphic design, UX, motion, and narrative. Each discipline sharpened how I see structure, behavior, and meaning. That range helps me spot patterns early, simplify complexity, and design with confidence under real constraints.
This is how I build work that’s clear, durable, and ready to ship.
u If you want artifacts, hire fast hands. If you want outcomes, start with strategy.
